Brad & Jen | How to Build a Photography Business That Truly Serves Your Clients | FloInsider Ep #17

Welcome to episode #17 of FloInsider – a podcast for photographers and creative business owners who seek inspiration and a fresh perspective on how to run their business, navigate this weird time that we all live in, and find meaning and happiness in their daily routines. 


Today’s guests are the lovely duo Brad & Jen (no, not the Hollywood couple, and yes, we do talk about them in the interview). Brad and Jen are a husband and wife wedding photography business, based in Nashville, Tennessee. Apart from wedding clients, they also offer educational resources and mentorship for photographers, to help them level up their business.


You’ve probably heard the saying “customer support can make or break a business”. If you’re thinking that this does not apply to your photography or videography brand – you can’t be further from the truth. Because it does!  

Brad and Jen are big on client service. They believe that building relationships and putting your clients first is what it takes to create a strong foundation for your brand and ensure a constant flow of future customers. We talk about workflows, client communication tips as well as why it’s important to set the right expectations right from the start. 

Tune in, enjoy, and let us know your thoughts on this topic!

FloInsider is available via Apple Podcasts, Google Podcasts, Spotify, and pretty much any other popular streaming platform. Find it and subscribe for more amazing content, on a weekly basis!

A few cliff notes from our chat with Brad and Jen:

  • Often, we get caught up and only think about how THIS client, THIS wedding, and THESE photos will serve us – how we’ll post it on our Instagram or website homepage and get all this amazing feedback and attention. And while this is normal – we are trying to build a business after all, you have to keep your focus on the main thing – your client. How can you serve them best and make their experience incredible? How can you help them have the best wedding day they could have possibly imagined? Going this extra mile pays a huge difference because those clients have friends and family members who may also get married. Guess whom they’ll recommend wholeheartedly? YOU!
  • Figuring out what type of business and photographer you are, shouldn’t depend on what others inside your industry do, or even what type of images you want to take. You need to focus on yourself, figure out your core values and what matters to you. Your photography style, your approach, and even your brand identity will all come from that. 
  • Take care of your clients and nurture the relationship at all times. Don’t be super excited and active up till the point they book you, then go radio silence for the next 6-12 months, up till the week when the wedding is happening. Make your clients feel heard and seen throughout the whole period of your collaboration. 
  • Manage client expectations right from the start. Unhappy or confused clients usually happen because their expectations were not met, or because they assumed they’d get one thing and go a completely different one. Let your clients know exactly what is happening, when and why, what they can expect from you, and what they should not expect. Listen to them, take their feelings or fears into account, and find viable solutions so there is less room for guessing and disappointments. 

Curious to learn more about Brad & Jen? Reach out to them via their website: (which is absolutely stunning, and built with our Mono theme). And of course, follow Brad & Jen’s work on Instagram:

A big thank you to our lovely host – Nadia Meli. Connect with her via her website: or follow her on Instagram:

And don’t forget to subscribe to FloInsider via your favorite platform so you never miss an interview worth listening to! 

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