225 students

This course is for anyone who wants to learn more about Google Analytics. For those of you just starting out it’s a great crash course into understanding your website data. For more experienced users we cover details on how to create custom reports and dashboards to get you to your most important information quicker. It’s for those of you who want to understand how your website is performing so you can improve it. This course is for those who are interested in making decisions based on actual data, rather than just gut feelings.

Whether you’re managing a website for a large or small business, Google Analytics can help you find out how your website is performing. This powerful and free platform provides you with the tools you need to measure site traffic, conversions, and ad performance, and understand how people use your website.

In this course, Flothemes explains how to get set up in Google Analytics and how to get the most important information from each of the reporting sections. We cover reporting fundamentals and explain how to interpret your results, how to create and track goals, and how you can set up custom dashboards and reports to get the most important data for your business.

Modules Include:

  1.  Setting up Google Analytics
  2. Cleaning up spam with filtered views
  3. Creating and Tracking Goals
  4. Navigating and Using Google Analytics
    1. Understanding a site’s most Important Metrics
    2. Understanding your content (what are users doing / organic vs paid)
    3. Where are your users coming from
    4. Tracking conversions (with goals)
  5. Custom Dashboards and Reports


Allen Mark

5.00 average based on 1 rating

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  • info679

    Informative and easy to follow

    As someone who started with very basic knowledge in google analytics, I really enjoyed this easy to follow course with step by step instructions. :)
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