Discovery & Clarity
Extension & Structure
Our brand process starts with getting to know your business through discussions and exercises. Understanding who your clients are, your processes and the main challenges you face as a business. We help you define your philosophy and manifesto, around your business and lifestyle goals. By the end of this stage we establish clarity to your brand voice and positioning.
Time to roll our sleeves and get to work. Sketching logo concepts and exploring logo variations, we are looking to establish aesthetic direction for your new logo and brand. We focus on strong typography to support your logo, and suggest font and color combinations that align with your brand's characteristics. After review calls, we reiterate the aesthetic until approved.
With an approved visual direction we start building out the brand, extending the core and main visual elements into full interactive style kit, and marketing materials. By the end of this step we develop a Creative Brief how your brand should be used across digital platforms with guidelines for usage.
During our final consultation call we discuss brand perspective, usage and further implementation. You will receive all of your brand files and assets so you can start using them right away. Depending on your interactive package, at this stage we also discuss your site update with the new branding.