How to Choose a Flotheme: Your Quick Guide

Having a hard time deciding which theme to choose for your website? Though all our designs were created with photographers, videographers and creative businesses in mind, some templates work better for one brand than the other. This article is meant to help you make a more informed decision when choosing a theme, based on the type of work you do. Know that even after you pick a theme, if you realize that you’ve picked the wrong one, you can switch for FREE to a different template within 30 days after purchase.


General Features & Functionality

Here are a few things you need to know about our themes, before jumping to specifics:

  • Fonts, colors, even layout structures can be easily customized to match your branding & visual needs. When you get one of our FlexThemes, design limitations get erased. Most blocks inside these themes are fully flexible. Thus, keep in mind that you’ll have the freedom to customize most elements on your pages, including the color palette, typography, branding, and more.
  • All themes support video. You can add videos to your slideshows, your blog posts, and main pages. These can be embeds or self-hosted videos with autoplay and loop mode enabled. Read more about the options we have for videographers in the section below.
  • You can add a shop to any theme with a free plugin called WooCommerce. Or, if you prefer to use a platform such as Shopify, you can easily link your menu or pages to your external shop.
  • SEO wise, all our themes have been optimized and offer plenty of options to help you build a strong SEO presence. We do recommend checking out our SEO Guide for Photographers, for a more in-depth resource on how to make your site discoverable online.

Now let’s get that theme chosen!

Website Themes for Photographers

Since all our themes were designed with photographers in mind, especially wedding photographers, we’ll divide these based on style & functionality.

Minimalistic Site Design

For a super clean look for your photography website, pick Mono. When you purchase it, you get access to its minimalistic & stylish design, plus one extra style kit from a total of 12. These can help you diversify your site’s look. Other theme options for a minimalistic website are Elise, Lyra, and Velvet.
Themes Recommended: Mono, Elise, Lyra, Velvet.
Photography Type: Wedding, Couples, Portraits, Fashion, Travel, Family, etc.

Light & Airy Site Design

These also count as minimalistic, yet add a more refined & delicate vibe to your website. For an airy & polished website look, check out Elise and Velvet. These themes are also great options when you predominantly shoot vertical imagery or a mix of horizontals & verticals. Also, take a look at Mono‘s Lovely style kit.
Themes Recommended: Mono, Elise, Velvet.
Photography Type: Wedding, Film, Fine Art, Portrait, Family & Kids, Editorial Lifestyle, etc.

Playful & Trendy Site Design

Want something trendy, new & different for your site? Check out June, Lyra, Verso, Faro.
Each of these themes has a very unique look & vibe that can help you make a memorable first impression in the mind of your potential clients. June is our most colorful and playful designs. While Lyra & Verso have a more bold, impactful approach towards presenting your art.
Themes Recommended: Lyra, Verso, Faro, June, Mono.
Photography Type: Wedding, Lifestyle, Portraits, Fashion, Editorial, Commercial, Travel, etc.

Classic & Timeless Site Design

If you’re interested in a more classic design, with a timeless, elegant vibe, pick Elise or Velvet from our FlexThemes collection. These themes are perfect for photographers who have reached a certain level of maturity with their business, and want that ageless sophisticated look. Additionally, you can consider Mono‘s Crowd or Porto style kits.
Themes Recommended: Elise, Velvet, Mono.
Photography Type: Wedding, Family, Portrait, Lifestyle, Editorial, Fine art, etc.

Bold & Image Driven Site Design

Do you love bold image blocks on your pages? In this case Verso, Faro, June, or Lyra are what you need. Don’t forget that each theme allows you to change colors, add your own custom fonts and customize the page structure. So you have the full freedom to experiment and bring your personality out through each page on your site.
Themes Recommended: Lyra, Verso, Faro, June.
Photography Type: Wedding & Couples, Travel, Commercial, Educational, Mentorship, etc.

Moody or Dark Site Design

Want a dark website? Pick any theme from our shop. You can easily customize all the colors and blocks to create a moody or contrasty look. Here’s proof, the first website is by our lovely client Brandi Potter, who used Velvet, and the second one is by Sandies Boloto who used Verso.

Website built by Brandi Potter |
Website built by Sandies Boloto |

Themes Recommended: Lyra, Elise, Verso, Velvet, June, Faro, Mono.
Photography Type: Any photographer who shoots more moody imagery or wants a non-standard, darker website.

Fashion or Editorial Aesthetic for Your Site

If you’re a fashion, portrait or editorial photographer, or perhaps just shooting lifestyle work and want a more magazine type of look for your website, we recommend checking out Mono, Verso, Velvet & Lyra. Each of these themes will offer you a compelling and artful way to present your work.
Themes Recommended:Verso, Velvet, Lyra, Mono.
Photography Type: Fashion, Editorial, Portrait, Commercial, Lifestyle, etc.


Website Themes for Videographers

Our FlexThemes are built mainly out of Flex blocks, which allows you to add a video almost in to any section on any page. Verso, Lyra, Elise & Faro are perfect for videographers who want more control over how their website looks, and love experimenting with layout ideas. But basically, you can grab any of our themes, replace the images in sections with videos or gifs – to add a more dynamic and interactive feel for your site. Here are a few examples built by our clients.
Themes Recommended: Verso, Lyra, Elise, Faro.

Website Themes for Bloggers

We have lots of bloggers & social media influencers using our themes for their website. Any one who has a blog about fashion, lifestyle, traveling, food, crafts, life coaching, etc can easily use one of our designs when building their website. The themes will showcase your images and new posts in a beautiful, fresh way.
Mono, Verso, Lyra, Faro and June from our FlexThemes collection, have been designed with active creatives in mind, who want a unique and impactful way to showcase their work, experience and projects they’ve worked on.
Themes Recommended: Mono, Verso, Lyra, Faro, June.

Our Top Popular Website Themes of 2020

Curious which themes were most popular among our users since the beginning of 2020? Lyra, Elise, June, and Velvet – have been receiving the most love so far. However, our newest theme – Mono – is catching up pretty fast despite its very recent launch. And there is no wonder why: this stylish & minimalistic theme is multi-purpose and can be used by any creative business.

You can also snoop around some real website examples built by our clients, to get a better idea of which theme you prefer for your work. There are over 90 client websites showcased here, built by photographers, videographers, bloggers, designers, etc.

Need More Help?

Still not sure which theme is right for you? Send us a message, as our team has lots of suggestions and insights that can help you pick the right design. Make sure to include in your message a link to your current website (so we can see your work) and short description of what you’re looking for in your future website. And we’ll be right on it!

Flothemes Team

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