Facebook For Business: Why Consider It?
Did you know that Facebook has around 1.5 billion active users monthly?
– 65% of them use Facebook on a daily basis
– 91% are millennials (15-34 years olds)
– and 69% of those aged between 16 and 64 do shopping online.
Impressive, isn’t it?
Makes you wonder if any other media channel can provide your business with that kind of reach and audience. Well, maybe just Google. But as Perry Marshall, an online marketing specialist mentions – “Google is the yellow pages and Facebook is the coffee shop”, meaning – you use yellow pages to find a plumber or supply chain management software, but you go to a coffee shop for food, entertainment, music, book discussions, and so on and so forth. Since Flothemes is a group of creatives crafting premium themes for creatives, no doubt that we all need to consider the importance of using Facebook for business growth and promotion.
If you’re not convinced yet, here are 5 reasons of why your business needs Facebook:
Size of Facebook community
As mentioned at the beginning of the post, there are around 1.5 billion monthly active users on Facebook, who spend on average around 8-9 hours on it each month. Some of them even spend that amount of time each day – liking, commenting and engaging with their friends and favorite brands.
Facebook is a free social platform for a world-wide audience. Anyone can easily create a profile page, fill it in with information about the brand and products and start sharing it with friends and customers. It allows you to share content in the form of texts, images, videos and links. You can post your content on your page’s wall, in groups, on other fan pages or via private messages. A great bonus – when your followers engage with your posts, their friends see it on their news feeds – free and effective promotion for you.
Target your audience by demographics
Even though Facebook is a free website, it does have a paid advertising system, which allows you to target your audience based on gender, age, location, language, interests or liked pages. Even though they charge you for promotion, by narrowing down your ads to a very specific and relevant group of people you will undoubtefully notice a good ROI within a month or two. Think of it as of buying bait for fishing.
No geographic boundaries
Since being able to connect and talk to your happy and loyal clients in person, every week or month is physically impossible, especially when you have hundreds and thousands of followers all over the world – consider building that same relationships digitally. Be genuinely interested in what your clients think, how they feel about your products / brand and how you can help them become happier. No need to travel, do it from the comfort of your office or home.
Stats don’t lie
70% of monthly active American Facebook users are connected and engage with pages of their local businesses. Each week, there are over 645 million views and over 13 million comments on their Facebook pages.
Interestingly enough, 82% of US buyers stated that they are more likely to trust a company when its CEO and leadership team is active on social media, while 33% of millennial buyers won’t buy from a brand that does not have a Facebook page.
So be that a photo / wedding session, a workshop or prints – your chances of boosting up sales and client inquiries significantly go up, once you start promoting yourself via Facebook.
To wrap it up, whether you’re already an active Facebook for Business user, or are just considering setting up a Facebook page for your brand, we advise you to check out our next 4 blog posts on getting started, content curation, Facebook ads and insights analysis.