Back in March of 2019, we launched FlexBlock, a site design tool that became life changing for many of our clients. Fast forward to November 2019, when the world welcomed our first themes fully integrated with FlexBlock. We called them FlexThemes, and released Elise, Lyra and Verso. And that’s when the exciting chapter begins, a chapter where flexibility, customization and creative freedom are the main attributes.
If you’re new to Flothemes and have no idea what all these “Flex things” are, check this article where we explain everything in the smallest details! But here is a quick recap:
FlexBlock is a Flothemes plugin and a powerful design tool that allows you to build your own custom site layouts with zero code required. You simply drag & drop elements around, such as photos, videos, fonts, buttons and create absolutely unique layouts for your site pages.
FlexThemes are a new generation of themes that have FlexBlock integrated into their framework. This means that you will be able to customize almost every single detail within your website and make it look exactly as you’ve envisioned it, both, on desktop and mobile.
We know that one honest client review is worth a thousand company words, so we asked a bunch of Flothemes clients to share their experience with using FlexThemes and FlexBlock. It’s a useful read for all those who are considering getting a new theme, yet worry how they will they work as compared to their current theme/provider.
www.tovelundquist.se | Website built with Lyra
“I love freedom, and Lyra has given me just that. The freedom to make my website exactly the way I want! FlexThemes are for the creatives who want to be involved in the making of their websites – but it is also so, so very easy to use when you are new to WordPress and Flothemes! With a simple CLICK! you can make changes to your website with new FlexBlock layouts. Lyra is awesome!”
www.rosenleephotography.ca | Website built with Lyra theme
“I decided to try out Flothemes after I heard great reviews from other photographers. I started out with the Crowd II theme, because it really resonated with the vision I had for my photography brand.
I loved Crowd II so much that I decided to purchase another template once Flothemes released the FlexThemes. I’m now using the Lyra site and I just love it. The ability to custom design your mobile and web view was one of the main reasons I purchased this theme. Flex Blocks are so easy to use and they actually made building my new site so much fun 🙂 The fonts are amazing too.
To be honest, my theme sat in my downloads folder because I didn’t want to start over, but when I finally sat down to start rebuilding, the process was so seamless! My favorite part was that I was able to build and test my website using FloLaunch before my new site went live! I didn’t have to go into maintenance mode. Yay!
I’m always adding and changing my site, and the Lyra theme makes this a piece of cake. I can hop on quickly and make changes that would have taken me hours to do before. Also, the galleries look amazing. I love how simple yet elegant everything looks and I really believe my new site makes it easy for my clients to navigate. If anyone is thinking of switching their theme, I highly recommend Flothemes.”
www.baptistehauville.com | Website built with Lyra theme
“I’ve been using Flothemes since I started wedding photography, 6 years ago. Each and every year, when the season is off, I take time to change everything on my website. Each and every year, I’m coming back to Flothemes because they’re just innovating all the time! And this year is no exception.
When I saw that they launched their new Flexthemes, I knew I had to use one of them ! Possibilities are almost infinite. That’s crazy! I mean, I’m definitely not a coder, so having the chance to imagine and build my website in a few clicks or drag and drops seemed more than exciting!
So, I took time to think about what I wanted, to find great inspirations from outside the wedding industry and wedding photographers’ websites. Then I started to work on it. It took me only 3 weeks to finish it, where it could have taken me one year or two of learning code and trying to build something different from what I’m used to see in this industry.
In two words? Easy and flexible!”
www.dariankaiaphotography.com | Website built with Lyra theme
“My experience with Lyra was so amazing! I had been stalling on creating a website over the last YEAR and finally made the jump to create this perfect site, showcasing me, and what I am about.
Whenever I thought about creating my website, I figured it would take weeks. Weeks of planning, editing over editing, and finally coming to the decision to publish it. What I didn’t know was how easy to use the theme would be when it came to creating my site. I could do whatever I wanted, and be so dang proud of whatever page I was creating.
There were a couple issues with domain transfers, and fonts not going through, however within 24 hours I ALWAYS had a response from the Flothemes team, and they were able to fix it ASAP. Their service was impeccable. I was one of the first people to publish a website with Lyra, and could not be happier with how it all turned out.
The peace of mind you get knowing that your site is up, is something you should never take for granted as a business owner. Having contact pages linked directly to your phone versus messages getting lost through Instagram DMs, and, frankly, being able to show people, “This is my work, and something I am super proud of,” is rewarding.”
www.willpatrickweddings.com | Website built with Elise theme
“Working with Flexthemes was the first time I felt truly free to design exactly what I wanted for my website. The included layouts and blocks in the theme are an amazing starting point, but things really hit another level when you make the most of FlexBlock. I found, early one, that I could do whatever I wanted to, and suddenly everything and anything was possible.
Much, much easier to bring my new brand to life than any other site builder I’ve used. Feedback has been amazing since I launched. Absolute game-changer!”
www.ashleysmithphotos.com | Website built with June theme
“The Flextheme I used was SO easy to tweak and match to my branding. Everything is customizable which made for a site that felt all my own!
I LOVE how my site turned out. It feels like me, sounds like me, and, best of all, I could do it all myself. I get comments often on my website from clients about how helpful it was for them to get to know me and my process. 10/10 recommend!”
www.wieslaw.cl | Website built with Elise theme
When Flothemes launched FlexThemes and Elise, it was like love from the first sight. I just knew that this was the site I wanted for myself. I bought it right away and started to work on a new design. At the beginning , it was quite difficult, as FlexBlock is very different from everything I’ve known before. But after a few days, I was making my website really the way I wanted it to be for a long time.
Changing to Elise had a huge impact on my business. First of all, it represents my style and makes my images pop. Second, it makes my site stand out from all other photography sites that are in my country (Chile). I always hear from my clients that my “work is different”. Somehow, they don’t know why but they see my site and they know they will have a different experience with me. Now I am getting the exact clients I expect. Actually, they ask me for specific kinds of photos that I love to make.
I truly enjoy my new website, I am proud of it. I am obsessed with optimizing it more and more for Google and SEO. Each day I am refining some small details to make it look even more beautiful. I also love the fact that, when I go to a meeting with my clients, I can just sit and enjoy the time with them, as they have already seen my blog, photos, website, and all the information they need. The only thing left is to sign the contract.
To those who think that having social media is enough, I would say that you are quite wrong. Maybe you get some bookings, but you really have no idea how huge jumping to a good website can be. I highly recommend Flothemes and FlexThemes! You will move your business to the next level. You will start selling “luxury services in luxury office” and clients will get the idea from the first look.”
www.hinterlandsupply.co | Website built with Lyra theme
“Our favorite thing about working with Lyra over Kyoto, a Classic Theme, is the flexibility. The only way to describe the difference is that Lyra (and all the FlexThemes) are POWERFUL. They are powerful and opinionated in their design, which is wonderful. But really what I’m talking about is the ability to create really compelling designs that are cohesive and easy to use. It encourages you to work on your site, because it’s just so simple to use.
Some of the things we did with our Lyra theme, we tried to recreate with our Kyoto theme and it was not nearly as easy or straightforward.”
Alice from The Chronicles
www.thechroniclesphotography.com | Website built with Elise theme
“As a visual person, I’ve always found it easier to express myself through images and diagrams rather than through text, so when it came to writing that very important piece of content for my own website, the About Me page, I kept postponing it for months, always pushing it further down on my ‘To Do’ list just because I was dreading the idea of writing a few sentences about myself.
However, everything changed once Flothemes introduced FlexBlock and their Flexthemes soon after! With the help of these tools I was able to enjoy so much freedom and flexibility in creating just about anything that I wanted – on both desktop and mobile versions of my website – without worrying about code and instead just concentrating on what I love most: the visuals. The About Me page has become the one I’m most proud of as it is no longer a dusty boring page buried among others, but one that can speak of me and my personality, something that I always wanted to achieve but never entirely could.
One week or so after launching my new website using Flothemes, not only was I contacted and booked by an ideal couple, but they also insisted on congratulating me for my website, mentioning the About Me page which they felt was original and made them even more interested in reaching out! How great is that?”
www.nadiameli.com | Website built with Lyra theme
“Flothemes are the best! Working with them was smooth sailing from start to finish! This team is so professional, while being 100% human and caring. They laid a perfect foundation for me to imagine my new website, constantly involved me in the process and took me seriously. Creating a website can be so daunting, and Ross and George made it so easy, guiding me through all the tough stuff.
Never have I had such an effortless website design experience, I’m totally sold. I cannot say enough good things – just get your Flothemes theme today because there’s no one better out there.”
www.kimhildebrand.com | Website built with Lyra theme
“Flothemes is the perfect platform for creatives. As a new Flothemes user, I loved the look and feel of their new Lyra theme, but I wasn’t sure what to expect about learning the platform and getting my website created in a timely fashion. I couldn’t believe how incredibly easy the transition was! I learned so much quickly and easily through their staggering amount of video and written tutorials, located both on their website and within the FloLaunch plug-in. When I couldn’t find an answer, the Facebook group and support team were incredibly responsive and helpful.
I bought the Advanced set-up package because I’m not super technical and didn’t want to lose any existing content migrating my site over, and I’m so happy I had experts help me along the way. While I still had to build my site from scratch, I found the FlexTheme blocks easy to learn and use, and the possibilities are literally endless! Customizing the Lyra website for my business and brand with new colors and fonts truly make my website unique, and it took me only two weeks!
I’ve gotten fantastic feedback from clients and fellow photographers saying it’s so clear, fast, responsive, and “me” – and that’s a win-win!”
www.onona.co | Website built with Verso theme
“I use a lot of different mediums when photographing, so it’s always been difficult for me to feel like I can include and highlight them all together cohesively in the way that I imagine. While building my new site with a FlexTheme I felt like I could create anything I could dream up. It was incredible. What I’ve ended up with is a website that is the most aligned with the vision I have for my work.”
www.alisanicholle.co | Website built with Lyra theme
“I have been building websites with Flothemes for the past 3+ years and I truly cannot emphasize enough how tangible and approachable they make the entire process. As someone who’s a visual artist & gets frustrated with the little details (aka coding!) this is an absolute win… because ZERO coding is required!
Recently, as some of you may know, I went through a full re-brand on my entire website and this is my favorite project I’ve done yet!!!”
Fanis Rami and Jenny Grapatsas
www.daysmadeoflove.com | Website built with Verso theme
“Flothemes really helped us build our desired website with the minimum effort. The themes offer flexibility, various options and give us the tools to build a fully customizable website which would represent our brand.
We recently switched to Verso, one of the new FlexThemes. We felt that its modern and minimal aesthetics would truly represent our style. It took us a bit more time to fully comprehend its abilities and options, but once we learnt how it works we loved the flexibility it offers.
We feel that the end result really represents our work.”
Caitlyn Cloud Photography
www.caitlyncloud.com | Website built with Lyra theme
“I’m proud my new website. It stands out in my market and, because of the flexibility, it’s unique. I was able to build my new site in just a week because of how easy FlexThemes are to use. I honestly almost switched to Showit before experimenting with FlexThemes, but I’m glad I didn’t!
I will say it helped to already have an understanding of how a Flothemes theme works within WordPress. When I set up my first theme, I paid the extra to have someone help me get familiar with it and without that I don’t think I would have had such a quick turn around time for this new website.”
www.maurobeoletto.it | Website built with Faro theme
“I’m not a WordPress pro, however with Flexthemes I had the opportunity to create a stunning website without writing any HTML code. With Flexthemes, I had infinite combination to create a personal design on every page of my site, and this is a big plus for me.
Honestly, now I feel better than before because I’ve got a great website that fully reflects my personality and talks about my world. Apart from that, I have surely improved my professional image in the eyes of customers. I feel good when I see my new website, and I love the minimal and clean design.”
Bianca & Lukas
www.biancaandlukas.com | Website built with Lyra theme
“Flothemes offers the best themes I’ve ever used – and I’ve used and tried a LOT! The setup is super easy, especially for people who aren’t into HTML, CSS or anything else with tricky letter/number lines. The customer service is amazing! I’ve written them a few times and always received an answer and a solution within half an hour. I already built my 4th website with Flothemes and I’ll use their themes forever. Thank you Flothemes – you are great!”
Anna von Hafenbrädl
www.avh-wedding.de | Website built with Elise theme
“I bought my Elise theme on the day it was released and I was so thrilled to start with my new page. For me the decision to take Elise was pretty clear.
To be honest, in the beginning I was a bit concerned how it would be with only using blocks built with FlexBlock on my whole page. I always thought that it is a bit „tricky“ to create a block in WordPress, edit it for desktop and mobile, go back to the WordPress Backend and go on with the next block. Always having in mind that I need to built two layouts (for desktop and mobile). That’s why I was even more impressed with the latest updates for FlexBlock. Now it is so simple and fun to work on your page. And even though my page is pretty new, I have new ideas every day.
People say that my website looks so professional and I recommend everybody to also use a Flothemes theme. It saved me a lot of time during the design process – and gave me more time to do what I really love: to take pictures :).”
www.hillaryjoyphoto.com | Website built with Lyra theme
“I have been struggling for years to create a site that I would love, and I finally have it! So beautiful and easy to do! I highly recommend the FlexThemes, because there are SO many options for customization.
Also, their support team is very quick to reply and always willing to help if you are having any trouble. The Facebook Community is a great resource as well. They continually work to update and improve their already awesome products. I will always recommend Flothemes!”
www.cassielopez.com | Website built with Elise theme
“Flothemes made every theme I’ve used since starting my business. First with original Crowd, then LVY II and now FlexTheme Elise. I chose Elise because I liked the styling and balance of images and text in the theme templates. In addition to being beautifully designed, the new FlexBlock allows me to tweak each block design to perfectly work with my specific words and images.
Instead of making my work fit into the theme, it feels like a collaboration and really gives life to my brand. I’m so in love with the end result.”
www.cwrphotography.com | Website built with Elise theme
“FlexBlock is a game changer! I can now make my own changes to my site and have them look good without having to search through code, etc! The first time I’ve built my site with Flothemes, I opted for the full set up, and they were great about getting my vision down until it was perfect.
This time around I chose to do this myself, but every time I run into a question, customer service is super helpful and timely in answering my questions! I would recommend Flothemes to anyone looking for a clean, stylish website without all the hassles of setting up a website usually come with!”
www.foto.nschwab.com | Website built with Verso theme
“I really loved working with Flothemes. The whole process of building my new website was so fast and easy and now I am totally happy with the result.
At the beginning it was very helpful to have the FloLaunch Plugin, so my old website was still online while I was working on my new one. I picked the Verso theme because I really liked the clean style and its pre-built layouts. I used the FlexBlock to build the different parts of my website. It is easy to use and you are completely free with your design.
For me, the biggest advantage is that with Flothemes you can get a beautiful, modern website even if you are not a designer. But you can also realize your own ideas if you want to, and adjust everything to your corporate design.“
Shannon & Jake Gray
www.thegrays.co | Website built with Lyra theme
“We have been with Flothemes for a while now (since 2012). We moved to Flothemes because we loved the clean designs and wanted to be different. We’ve purchased 7 themes over the years, so you can tell we love them! We love our new Lyra theme and the flexibility we have to design it. The new FlexBlock is also a game changer and lets us make things more personal and unique too. Love it! “
www.robertmarcillas.com | Website built with Lyra theme
“I have been a Flothemes user for more than 4 years. In the past I was using the Porto II template, but for a long time changing my website was on my mind. So I took advantage of the launching of FlexThemes.
Using the Lyra theme, I was able to build my website in a very short time and I could do everything that other templates didn’t allow me to do. The experience of building the website is very simple and intuitive, you just have to have clear ideas of what you want and have everything outlined, since the construction process is easy.
Right now, many of my current clients who come to me through the website say how beautiful it seems to them and how easy it is to navigate through it. The truth is that using the FlexTheme was a safe bet.”
www.love.nimagens.com | Website built with Lyra theme
“At first, I built my website with VIVI, a Legacy Theme, so Flothemes was with me since day one. While Vivi was a very limited theme and WordPress backend was not very flexible, the transition to the new Lyra theme and FlexTheme building system was a day to night transformation.
With Lyra it was incredibly easy to apply new layouts. You do, however, need to watch tutorials (which are perfect in length and amount of information), and dig around. No site building is fast, and it requires a lot of effort and time doing it on your own.
However Flothemes is full of Q&As and help. The most fundamental help is, of course, support team! The support team was able to fix minor details in a blink of an eye. Overall, I am very satisfied with the way I rebranded and with how minor changes can be done easily.”
www.meganarina.com | Narcisse theme + FlexBlock
“Working with FloThemes since 2018 has been a level-up to my website and brand reputation. One of the biggest compliments I get are about the ease of use of my site and its design, and now with the FlexBlock I was able to freshen up my entire website within 2 weeks without the struggle of switching themes.
Using the FlexBlock gave me the ability to control everything, taking advantage of ideas I always had at the back of my mind! The total user experience and total design for anyone who visits my site is now laid out in a way that is truly me!
I was able to combine my theme Narcisse with the FlexBlock elements to work seamlessly together. The biggest things I noticed that made FlexBlock great to work with was the ability to import blocks I had already made on other pages, the ability to tweak things to your liking such as links/buttons, and easy, short learning curve. I went from not knowing how FlexBlock works to re-designing my site using FlexBlocks within 2 weeks!
Use FlexBlocks as a way to level up your design with an already awesome Flothemes website. Now I have a website that is truly me! The only limit to an awesome design with FlexBlocks is your imagination. Thanks Flothemes!”
Marcela García Pulido
www.mgpulido.co | Porto II theme + FlexBlock
“I can’t even tell you how obsessed I am with my new website, I basically just keep staring at it nonstop. Flothemes has the most beautiful designs available but what I love the most is how easily customizable it is. It only took me 2 days to get my site up and running! I’m absolutely in love with it.”
www.sophieasselin.com | Narcisse + FlexBlock
“I built my whole website myself with FlexBlock, except for the header and the footer. The whole website was designed by me 🙂 Can you believe that? All customized online with the Flothemes platform. My previous website was designed by me, but was integrated by a web integrator and it cost me thousands of dollars. With Flothemes, the cost is fair, and I could build my whole website without any help and with a lot of freedom.
I had to get in touch with the technical team and the service was perfect! They replied within 24 hours and solved every problem very quickly.
I only have nice things to say about Flothemes :)”
www.lukehayden.co.uk | Crowd II theme + FlexBlock
“I have just updated my current website to a new Flothemes website. I was already using a Flothemes template, but it was about 5 years old so I thought I would give my site a new look. I’m really impressed with all the new features that come with the new themes. FlexBlock is a game changer and I’m super stoked to have all this extra flexibility when it comes to updating my website.”
www.colagrossi.co | Rosemary II + FlexBlock
“Flothemes has made it impossibly simple to create a website that really represents who we are as a business and as people! Mitch and I are beyond grateful for the versatility and quality their themes give us, and for all the phenomenal customer support.
Also, FlexBlock has pretty much changed our lives in the best way. Can’t recommend them enough!”
www.wednesdayandoctober.com | Narcisse theme + FlexBlock
“Honestly the easiest, most intuitive and great looking themes out there. The introduction of FlexBlock has also been a total game-changer – it’s so easy to create literally anything you want. Their support team is amazing too, super kind and helpful. I’ve been using Flothemes for 4 years and will never look anywhere else!”
www.svengoetz.com | Porto II + FlexBlock
“Flothemes are awesome! Their products alone are great! They look stunning and are easy to handle compared to other themes and editors. The latest addition of the FlexBlock finally unleashed a whole new way of possibilities. However, even more than that, their support is awesome! Can’t recommend them enough!”
www.alexmariphotography.com | Milea + FlexBlock
“I made the switch to Flothemes last year and it was the best decision. One of the things that initially drew me to them was the attention to seamless user experience, modern and beautiful theme designs and the ability to customize your site with the Flexthemes. I’ve worked with so many limiting platforms in the past that don’t allow a lot of customization, and when you’re a creative who has a specific vision in mind, it’s a huge roadblock.
I’ve tried installing a theme by myself, as well as Advanced Setup – setting up your pages yourself does take time and some patience, so if you want the whole package, I can’t recommend the Advanced Setup enough. The Flothemes team is quick, responsive and knowledgeable and they work alongside you to put together the website you’ve been dreaming of without the hassle of figuring it out on your own.
I finally have a website that I feel reflects the quality of my work and services and contributes to the client experience from the moment they land on my homepage.”
www.niravpatelphotography.com | Milea + FlexBlock
“Using the new Flexthemes with FlexBlock was an absolute dream when designing my new site. Having something that provided me with much more control over customizing every part of my site, while also having that process be intuitive/simple made it possible for me to create something unique that truly represents who I am as an artist. The ease of customization combined with the amazing support from Flothemes made it possible for me to have a site that I’m incredibly proud of. Can’t thank them enough!”
www.jordanvoth.com | Osaka + FlexBlock
“I cannot say enough good things about Flothemes. Their team of professionals is so responsive and helpful. I primarily worked with George on the implementation of my site. I constantly had questions for him, and he was always so patient to answer.
My Flothemes site has taken my business to the next level and does a wonderful job at showcasing all of my work. I can’t thank them enough for all their help with setup and even assisting with setting up my previous website on a new domain. Flothemes, you rule!”
Can’t wait to play with a FlexTheme?
We’re humbled and excited to have these talented photographers as FlexThemes pioneers. We’re truly impressed with how creatively they adapted their themes, fueled them with a new personality and charisma. Don’t you agree?
Note: At the beginning of March we’ve launched a new Spring FlexThemes Collection! It came with three fresh and stunning designs: June – dedicated to girlbosses, Faro – to destination photographers, and Velvet – to active educators, etc. Later this year, we released Mono, which allows you to pick a second styling for it for FREE. And finally, this October we released the most endearing website design for Family, Kids & Newborn Photographers, called Cotton!
All of our website designs are currently on sale, grab a code and start preparing your business and beautiful new website for 2021!